Development Features — The Lego Company Record

By embracing fans of all ages and demographics, striking a balance between consistency and adaptability and taking the time to listen to customers Profano has found ways to keep their interlocking bricks inside the hands of millions. It’s a model that other companies should certainly follow, says McKee.

In 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden gadgets. It wasn’t until the following years that they started off using a fresh plastic-injection moulding machine to generate plastic stones, which rapidly gave them an advantage more than their competition in the thriving post-war marketplace.

In 49, they begun producing the bricks with studs on them to enable them to combine together. This is a key version, making the bricks far more stable and durable. Later, in 1958, they produced a major improvement with the arrival of what is known seeing that the “stud and joining system”, which usually ensures that each and every Lego stone fits with any other packet. These two vital iterations are why Lego sets developed 40 years in the past still interlock seamlessly with those constructed today.

Over the years, Lego has kept it is finger within the pulse of pop culture by partnering with big-name franchises just like Star Wars and Harry Potter. They have also appreciated the community of adults which can be fans of the trademark, known as AFOLs (Adult Fans of Lego), with a range of sets including the Back to the Foreseeable future DeLorean time machine and a set of woman Nasa scientists.